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UK Sport and EIS Sport Intelligence team collaborate with data-driven organisations on San Francisco study tour

By Lucy Lomax | 04/02/2019

Today, (Monday 4th February), 15  high performance system employees will embark on a study tour to San Francisco, led by members of the UK Sport and EIS Sport Intelligence team.

Attendees selected for the tour include staff from numerous National Governing Bodies, the British Paralympic Association as well as staff members from the EIS Performance Pathways and Sport Intelligence teams.

The tour will comprise of visits to world-leading data driven organisations including Nike, Stanford University, NASA, the Golden State Warriors, San Francisco 49ers, a number of sport technology start-ups, EA Sports and Ideo, a global design company.

The themes of each of the visits are based around the fundamentals of data-driven decision making and the journey to become more data-driven as an organisation. Other underlying themes include decision making within performance, talent ID and athlete development, injury management and prevention and the role of data within it, as well as emerging technology in elite sport, and the future of data in sport.

The purpose of the tour is to provide participants with an inspirational and immersive peer group learning experience and expose the group to a variety of different perspectives and diverse environments where organisations have used intelligence to further their cause.

The group will be committed to take their learnings and share those within their specific sports and teams as well as the wider system moving forwards.

Sam Timmermans, Head of Sports Intelligence at UK Sport said: “As the use of data to support decision-making becomes a more prominent factor to gain a competitive edge, it is important that the Olympic and Paralympic system stays abreast of this rapidly evolving world. Through collaboration with other data-driven teams across the world, the ability to share successes and challenges and gain different perspectives, we hope to accelerate our collective knowledge in this space.

“Understanding the potential gains and limitations of the growing volume of available data, how to most efficiently and effectively turn it into actionable intelligence, and use it to impact on decision making and other elements of performance is of vital importance in elite sport.”